Fashion has a way of recycling the past, and 2025 is proving that your Italian grandmother’s wardrobe might be the best inspiration. Enter “Nonnacore,” a rising trend that merges nostalgia with modern street fashion. Rihanna and Kendall Jenner both popularized the Nonnacore fashion trend. Additionally, TikTok’s love for vintage aesthetics has seen consumers adopt Nonnacore as their signature style. Consumers are dressing like their mothers’ and especially grandmothers’ generation by wearing bright silk scarves, oversized sunglasses, polished cardigans, and bold accessories that echo the classic nonna aesthetic.

​If you are looking for the latest fashion trends for 2025, look no further-Nonnacore is what you are looking for!​

What is Nonnacore?

Nonnacore fashion is all about the sweet & chic style of their Italian grandma. Picture this:

  • ​Silk scarves wrapped around the neck, or worn as belts, or styled as a top.
  • Oversized sunglasses and bold lipstick.
  • Vintage handbag in structured shapes.
  • A mix of cardigans, shawls, and crochet detail for style with comfort.
  • Chunky jewelry that is a little heirloom-esque and trendy at the same time.

​Nonnacore is not about quick, fleeting trends; it is about sustainable style that focuses on timeless fashion- anything that revives vintage pieces instead of buying new. This trend is appealing to the fashion-obsessed and eco-conscious shoppers.

Why is Nonnacore Trending in 2025?

  • Celebrity Endorsement: Rihanna wore a silk scarf like a couture top, and Kendall Jenner flaunted oversized shades and vintage-inspired accessories, which speaks to the ever-changing fashion world. Their influence has elevated the Nonnacore aesthetics from “grandma chic” to global runway relevance.
  • ​TikTok’s Nostalgic Fashion Wave: TikTok has always been about nostalgia, and users are leaning into #Nonnacore with scarf-tying tutorials, vintage hauls, and “get ready with me” videos mimicking their nonna’s style. Not surprisingly, the trend has won millions of views, making it a revitalization of one of the most viral fashion trends of 2025.
  • ​Sustainability Meets Style: In today’s sustainable fashion world, Nonnacore has gained significance. Nonnacore emphasizes thrifting, repurposing, and re-wearing heirlooms that are really more than just a style, but rather a movement towards slow fashion.

How to Style the Nonnacore Aesthetic?

Want to try this aesthetic without raiding your grandma’s closet? Here are some easy Nonnacore styling tips:

  • The Silk Scarf: Tie it around your hair, wear it as a belt, style it as a halter top, or tie it to your purse. It immediately elevates your outfit, along with providing a retro feel.
  • Vintage Accessories: Look for structured handbags, bold clip-on earrings, and oversized sunglasses.
  • ​Cardigans & Crochet: Wear a fitted cardigan with modern denim. This will incline you towards the Nonnacore trend without having to go full vintage.
  • Mix Old & New: Don’t just wear all vintage or thrifted items. Think of thrifted scarves or jewelry as ways to incorporate Nonnacore style without looking like you walked out of the costume section.
  • Burgundy, Gold & Floral Prints: Choose rich tones, deep colours, and floral patterns, all of which are present in a nonna-inspired look.

Where to Shop for Nonnacore Pieces?

  • Thrift Stores and Vintage Shops: The best place to buy authentic scarves, jewelry, and handbags.
  • Luxury Resale Platforms: Websites like Vestiaire Collective and The RealReal are full of vintage designer accessories.
  • High-Street Brands: Several brands are offering scarf prints and retro silhouettes in their fall 2025 collections.
  • Your own closet: Sometimes the chicest Nonnacore finds are old hand-me-downs waiting to be found again.​

Why is Nonnacore More than a Trend?

While micro-trends are fleeting and can disappear in weeks, Nonnacore is enduring as it is based on ideals of heritage, slow-fashion, and timeless beauty. It allows younger generations to access and wear family heirlooms, integrate them into a contemporary outfit, express an individual style while honoring their heritage.

In 2025, fashion is about less speed and more storytelling, and Nonnacore is a story of elegance handed down from one generation to another.

Conclusion: The Future of Grandma Chic

Whether you’re scrolling through TikTok, sorting through clothes for a capsule wardrobe, or simply looking for inspiration to transform your fashion sense, Nonnacore is a trend that is worthy of your time. It’s often nostalgic but refreshing, sustainable, and fashionable. ​

The next time you find yourself at a thrift store, or rummaging through your nonna’s attic, don’t forget: that bright colored silk scarf or large brooch could be your entry point into the next big fashion trend for 2025.